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Barnes and Noble

Co-utility: Theory and Applications

Current price: $109.99
Co-utility: Theory and Applications
Co-utility: Theory and Applications

Barnes and Noble

Co-utility: Theory and Applications

Current price: $109.99
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This book explores the theoretical foundations of co-utility as well as its application to a number of areas, including distributed reputation management, anonymous keyword search, collaborative data anonymization, digital oblivion, peer-to-peer (P2P) content distribution, ridesharing for sustainable mobility, environmental economy, business model design and the collaborative economy. It evolved from presentations at the 1st Co-Utility Workshop, "held in Tarragona, Spain, on March 10–11, 2016." How can we guarantee that a global society without a common legal framework operates smoothly? If generosity, honesty and helpfulness do not arise spontaneously, one approach would be to design transactions so that helping others remains the best rational option. This is precisely the goal of co-utility, which can be defined in game-theoretic terms as any interaction between peers in which the best option for a player to maximize her or his utility is to make sure the other players also enjoy a fair share of utility (for example, functionality, security or privacy). Therefore, a prool or mechanism designed using the co-utility principle ensures that helping others is the best rational option, even if players are selfish.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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