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Cognition and Business Models: From Concept to Innovation
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Barnes and Noble
Cognition and Business Models: From Concept to Innovation
Current price: $44.99
Barnes and Noble
Cognition and Business Models: From Concept to Innovation
Current price: $44.99
Loading Inventory...
Size: Hardcover
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This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling.