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Barnes and Noble

Cognition and Extended Rational Choice

Current price: $77.99
Cognition and Extended Rational Choice
Cognition and Extended Rational Choice

Barnes and Noble

Cognition and Extended Rational Choice

Current price: $77.99
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One of the most exciting recent innovations in the social sciences has been the emergence of 'behaviour economics', which extends the notion of rational choice to allow for both motivation beyond self-interest and intuitions that cannot be reduced to the logic of a situation. This new book by Howard Margolis demonstrates how an account of widely-discussed topics, from tipping points in social choice to cognitive illusions and experimental anomalies, can be brought within a coherent framework.
Starting from Darwin's own comments on the origins of moral concerns and from a review of notorious cognitive illusions, Margolis shows how rational choice theory can be extended to incorporate social as well as self-interested motivation, but allowing for the cognitive complications that can be expected in domains well-outside familiar experience. This yields a coherent account of many otherwise mystifying results from cooperation experiments.
This book will be of great interest not only to students and researchers in behavioral and experimental economics but across the social sciences.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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