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Barnes and Noble

Collective Memory as Currency: the Dominance of Past Present

Current price: $105.99
Collective Memory as Currency: the Dominance of Past Present
Collective Memory as Currency: the Dominance of Past Present

Barnes and Noble

Collective Memory as Currency: the Dominance of Past Present

Current price: $105.99
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Size: Hardcover

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Why is the past so dominant in the present? This book conceptualizes collective memory as currency, a medium of exchange, a system in common use, and one that is traded between and within nations. Bringing together contemporary case studies and multidisciplinary scholarship, this volume shows how past events are used and perceived as a commodity and a substantially fungible marketable item produced to satisfy wants or needs, their supply or demand being a part of one universal market.
This book provides readers with a broader understanding of the power of the past in the present. Specific past events are incarnated into collective memories that can transform into iconic, almost mythical stories that can be employed to help make sense of the present. Through evoking, constructing and reconstructing, selectively highlighting certain aspects or perspectives of prominent past events, these collective memories become a significant resource that actors and publics turn to in times of need. As currency, these memories provide a service. As currency, they can also relatively easily travel between collectives, since it is commonly understood that the past has value in the present, and that this value is similarly utilized in various countries around the world.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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