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Barnes and Noble

Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas / Edition 2

Current price: $99.99
Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas / Edition 2
Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas / Edition 2

Barnes and Noble

Communication for Behavior Change: Volume I: Writing and Producing Radio Dramas / Edition 2

Current price: $99.99
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The book demonstrates how to create RADIO DRAMAS that encourage people to makpositive behavioral changes to improve their lives.
Itprovides instructions, examples, and samples on the creation of serial or stand-alone radio dramas that will attract the attention of audiences.The book teaches people how to:
· Create RADIO DRAMAS that will appeal to aselect audience
· Create characters that represent and attract the target audience
· Introduce subtle and convincing ways to improve the standard of livingof the audience
Conduct design workshops for preparing design documents thathelp script writers create ‘convincing’ dramas containing the behavior-change message accurately

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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