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Communication in Political Campaigns: Functional Analysis of Election Messages
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Barnes and Noble
Communication in Political Campaigns: Functional Analysis of Election Messages
Current price: $44.95
Barnes and Noble
Communication in Political Campaigns: Functional Analysis of Election Messages
Current price: $44.95
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This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
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