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Barnes and Noble

Company and Campus Partnership: Supporting Technology Transfer

Current price: $26.95
Company and Campus Partnership: Supporting Technology Transfer
Company and Campus Partnership: Supporting Technology Transfer

Barnes and Noble

Company and Campus Partnership: Supporting Technology Transfer

Current price: $26.95
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Size: Hardcover

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Originally published in 1992, this study looks at the ways in which company and campus can co-operate to spread the risk and cost of research. It analyses joint ventures in an international context, focusing particularly on the USA, France and Japan, comparing their management strategies with the UK in a variety of industries. It discusses issues such as the brain drain and the growth of science parks, looking at the most succesful industrial policies. With its focus on technology transfer, joint ventures and strategic management this book will appeal to the practising manager as well as the academic.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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