Companies fight, few win, few lose, and they can't use any tactics for rights in the market but have to win the customers using allowed rules of the game. They have to survive, win, test, study and grow in the markets. It is not an easy game to defeat the competitors because they bring with them many challenges and risks to stop the firms but if they overcome they can survive or they can even shut down the shop to exit the business. Many competitors have closed their rivals' business and the competition is there to evade your survival in the market. Some tactics are so powerful that if stupid competitors respond to them they can put an end to their existence. Firms left within months of their starting when Nokia operated in its initial years throwing a new product every month and at impossible low prices. They would cut the prices, not meet the costs and close the brand. Or they would sell under fake Nokia and surrender to the watchers of the market when caught. Survival of firms is a key need when competitors are throwing challenges in the market. Before responding the companies should analyse and predict the outcomes, if unfavourable they should prepare a contingency plan to back the risk or get an alternative plan in the market already working before launching an attack on the competition. A response should be well-planned and strategies must be lined along the competition with alternative solutions and counter-responses in them if rivals send a blue. Most of them should be visible to the competitors because that helped evade the counter response or counter attack for the response. This is anyway retaliation or reaction hence a repeated response game is not preferable for the players so they should avoid avoiding loss of business. If they don't win customers they cant conduct business and lose to the competition anyway, so it is better to lose to the competition sometimes initially without doing or saying anything.