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Competitive Dynamics the Mobile Phone Industry
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Barnes and Noble
Competitive Dynamics the Mobile Phone Industry
Current price: $54.99
Barnes and Noble
Competitive Dynamics the Mobile Phone Industry
Current price: $54.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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