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Competitive Strategies: Managing the Present, Imagining Future
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Barnes and Noble
Competitive Strategies: Managing the Present, Imagining Future
Current price: $129.99
Barnes and Noble
Competitive Strategies: Managing the Present, Imagining Future
Current price: $129.99
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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