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Barnes and Noble

Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

Current price: $74.00
Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities
Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

Barnes and Noble

Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

Current price: $74.00
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Size: Hardcover

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This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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