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Consumer Behavior / Edition 7
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Barnes and Noble
Consumer Behavior / Edition 7
Current price: $289.95
Barnes and Noble
Consumer Behavior / Edition 7
Current price: $289.95
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Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and decision making.