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Consumer Research: Postcards From the Edge / Edition 1
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Barnes and Noble
Consumer Research: Postcards From the Edge / Edition 1
Current price: $26.99
Barnes and Noble
Consumer Research: Postcards From the Edge / Edition 1
Current price: $26.99
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Consumer Research: Postcards from the Edge
is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
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