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Contemporary Marketing and Consumer Behaviour Sustainable Tourism
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Barnes and Noble
Contemporary Marketing and Consumer Behaviour Sustainable Tourism
Current price: $180.00
Barnes and Noble
Contemporary Marketing and Consumer Behaviour Sustainable Tourism
Current price: $180.00
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Size: Hardcover
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With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change.
Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.