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Corporate Communication: Critical Business Asset for Strategic Global Change
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Barnes and Noble
Corporate Communication: Critical Business Asset for Strategic Global Change
Current price: $227.45
Barnes and Noble
Corporate Communication: Critical Business Asset for Strategic Global Change
Current price: $227.45
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This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
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