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Corporate Culture: The Ultimate Strategic Asset / Edition 1
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Barnes and Noble
Corporate Culture: The Ultimate Strategic Asset / Edition 1
Current price: $55.00
Barnes and Noble
Corporate Culture: The Ultimate Strategic Asset / Edition 1
Current price: $55.00
Loading Inventory...
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In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix.
While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever,
draws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line.