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Barnes and Noble

Corporate Strategy: SME Development and Growth

Current price: $24.00
Corporate Strategy: SME Development and Growth
Corporate Strategy: SME Development and Growth

Barnes and Noble

Corporate Strategy: SME Development and Growth

Current price: $24.00
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Entrepreneurship
has gradually established itself as the driving force of economic and social
development
throughout the
world
, so that it is now considered an indispensable component that generates
employment
,
economic growth
and international competitiveness in global economy and the economic strength of the countries of the world. The interest of this book is, on the one hand, to enable managers of small and medium-sized enterprises, as well as anyone interested in this question, to better understand the conditions for the
survival
and
success
of SMEs as well as discover the
strategies
of their development. On the other hand, to allow them to better understand the challenge that the success and development of
SMEs
represent for employment, growth and the economic development of countries.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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