Excerpt from Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution of Clothing, Vol. 1: Sales and Sales' Ratios in Retail Clothing Stores, 1919, 1918, and 1914
The study of Costs, Merchandising Practices, Advertising and Sales in the Retail Distribution Of Clothing, of which this volume on Sales and Sales' Ratios in Retail Clothing Stores, 1919, 1918, and 1914, consti tutes a part, is tangible evidence of a type of cooperative effort which may indicate much for American business if it is generally adopted. This study was made possible because those who were financially responsible for it believed that a scientific study of the retail clothing trade would be of great value to all concerned, and because the National Association Of Retail Clothiers and the Bureau of Business Research, acting together, were able to overcome the prejudice Of retail clothiers against divulging the facts of their business, and to demonstrate that the information given by mer chants would, when combined and thoroughly analyzed, reveal and fix standards by which they could be guided in their business methods and policies.
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