The rules for finding work once seemed pretty straightforward. In this myth-busting book, Author R. William Holland, a human resources insider, shows job seekers how those rules have changed. A clear resume, rehearsed interview answers, and face-to-face networking are no longer enough to land the job of your dreams--or even any job, for that matter. The key, rather than to emphasize past accomplishments or education, is to sell your value to prospective employers. In Cracking the New Job Market, Holland introduces the prevailing rules of this new approach to job seeking and equips readers to master the skills required for success. You'll learn how to gather information on what a prospective employer finds important; emphasize key skills, accomplishments, and qualities in tailored resumes; tell the right stories during your interview; identify the intersection between personal talents and what the marketplace needs; unlock the networking power of social media; and negotiate the best possible offer. With enlightening insights and practical tips, this book delivers job-hunting strategies that actually work and can help you landing a great job--even in a challenging economy.