It used to be that people would sit and try to figure out how to make Facebook posts most appealing to Facebook's algorithms. If that's you, forget that strategy - it no longer applies. Without advertising, a limited number of people will see your posts, and this is especially true for Facebook Pages. But there's a third alternative that many people don't notice or pay attention to - creating engaging posts that actually get shared. Your Facebook success is all in the sharing. You can have six people viewing a post, but if one of those people has a larger audience and shares your post, it is suddenly exposed to your sharer's entire audience. If members of that sharer's audience share your post, your audience then increases by their audiences. And all that can happen rapidly, in what will seem like the blink of an eye-providing you've created a post that people find irresistible to share. In this book, I'm going to get in touch with the reality of Facebook today, and show you how to free yourself of the headache of laboriously planning your post content for SEO-while generating endless ideas for coming up with engaging posts that actually get shared. Everything is very easy to do - just follow along!