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Barnes and Noble

Creating Understanding: How Communicating Aligns Minds

Current price: $126.45
Creating Understanding: How Communicating Aligns Minds
Creating Understanding: How Communicating Aligns Minds

Barnes and Noble

Creating Understanding: How Communicating Aligns Minds

Current price: $126.45
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Size: Hardcover

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Winner of the Jake Harwood Outstanding Book Award (2022).
What, exactly, is
understanding
? And how do people create, maintain, and manipulate states of understanding via communication? This book addresses these questions, drawing on interdisciplinary scholarship in cognitive science, communication, psychology, and pragmatics. Rejecting classic descriptions of communication as "sending and receiving messages," this book proposes a novel perspective that depicts communication as a process in which interactants construct, test, and refine mental modes of a joint experience on the basis of the
meme states
(mental representations) activated by
stimuli
in social interactions. It explains how this process, when successful, results in interactants' mental models aligning, or becoming
entrained
—in other words, in creating a state of understanding. This framework is grounded in a set of foundational observations about evolved human cognition that highlight people's intrinsic social orientation, predisposition toward efficiency, and use of predictive interference-making. These principles are also used to explain how codified systems ("codes") emerge in extended or repeated interactions in which people endeavor to create understanding. Integrating and synthesizing research across disciplines, this book offers communication scholars and students a theoretical framework that will transform the way they see understanding, communication, and social connection.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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