—Jay Chiat, Founder, Chiat/Day —Marty Cooke, Executive Creative Director, M&C Saatchi —Geraldine B. Laybourne, Chairman and CEO Oxygen Media —Deborah Kenny, Group Publisher, Sesame Street magazines —Dan Wieden Founder, Wieden and Kennedy Why does Fast Company magazine call St. Luke's ? How can a company function, let alone thrive, when it has ? And why on earth would some of the most talented and sought-after minds in the advertising world forsake the fabulous perks available to senior managers and risk everything for a company where no one has even a desk to call his or her own? In Creative Company, the chairman and cofounder of St. Luke's answers these questions and many more. Andy Law writes candidly and enthusiastically about breaking the agency mold and organizing a company in a completely different way. St. Luke's is nothing if not different'to many, the agency described in this remarkable and challenging book may hardly sound like a business at all. In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them, but to give the most back-a company in which creativity, curiosity, versatility, and a sense of fun are assets to be celebrated, not encumbrances to be left outside the door. Law recounts how many St. Luke's employee/owners discovered new sources of satisfaction, hidden talents, and even entirely new careers as they encouraged each other to experiment, learn, and grow. Meanwhile, the agency's annual billings soared to more than $90 million in three memorable years. Complete with revealing tales of advertising legends such as Jay Chiat, Bill Tragos, Frank Lowe, and the Omnicom chieftains, Creative Company offers a fascinating, warts-and-all tour of the advertising industry. It also fires the opening volley of a revolution that aims to do nothing less than alter the "DNA" of business itself and, in Law's words, "furiously seeks a new, better, more fulfilling, and fairer role for business in the lives of its employees." The St. Luke's story will challenge your preconceptions, stimulate your imagination, and may even change your mind.