This book proposes a new way to consider creativity in management education, inviting educators to rediscover themselves in the process. To date, creativity in management is a valuable skill, but one which has been institutionalized and subordinated to metrics such as economic growth, knowledge disciplining and employability. After a critical analysis using Foucault’s governmentality to identify how creativity is being organized in management education, this book examines diverse initiatives intended to nurture creativity. Then, and through a systemic recontextualization of governmentality and other notions like play, it provides conceptual and practical guidance derived from the author’s own self-narratives (games) as student and educator. The book concludes with important reflections, implications and guidelines for the nurturing in creativity in management education and life in general. This book will be a valuable reading for creativity and innovation scholars, academics working in management education and students in general.