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Barnes and Noble

Credible Checklists and Quality Questionnaires: A User-Centered Design Method

Current price: $19.95
Credible Checklists and Quality Questionnaires: A User-Centered Design Method
Credible Checklists and Quality Questionnaires: A User-Centered Design Method

Barnes and Noble

Credible Checklists and Quality Questionnaires: A User-Centered Design Method

Current price: $19.95
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In the second chapter, questionnaires and surveys are discussed. Asking questions sounds simple, but the hard truth is that asking questions (and designing questionnaires) is a difficult task. This chapter discusses being mindful of the choice of words, order of questions and how early questions influence later questions, answer scales and how they impact the user response, questionnaire design, and much more. The final chapter provides examples of some common questionnaires (both free and fee-based) for assessing the usability of products. After reading this book, readers will be able to use these user design tools with greater confidence and certainty.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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