With the Cuisinart Soho BL-9 Blender, all you need to do is add your preferred ingredients to the 36 oz. jar, secure the lid and press Blend or Pulse. Its user-friendly design makes it simple to operate, and the jar has enough capacity to create a variety of recipes. The integrated 2 oz. measuring cup on the lid ensures that adding ingredients is mess-free. Cleaning up is also quick and easy with the built-in Clean function and removable blade assembly. Plus, the integrated cord storage feature keeps your counters free of clutter. Brand Overview Savor the Good Life. Cuisinarts Mission as a Brand is to develop and market, innovative, high-end kitchen products that enable consumers to quickly and easily provide their family with home cooked foods from a cup of coffee to an extravagant holiday meal.