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Cultural and Creative Industries: A Path to Entrepreneurship and Innovation
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Barnes and Noble
Cultural and Creative Industries: A Path to Entrepreneurship and Innovation
Current price: $169.99
Barnes and Noble
Cultural and Creative Industries: A Path to Entrepreneurship and Innovation
Current price: $169.99
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This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; and (4) the ways in which creative and cultural industries effect and influence regional sustainability and development.