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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality
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Barnes and Noble
Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality
Current price: $219.99
Barnes and Noble
Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality
Current price: $219.99
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Individual chapters consider the customer satisfaction problem, presenting the various quantitative and related consumer behavioral models; quality-based approaches; the MUSA method and its extensions and advanced topics; customer satisfaction surveys and barometers; applications of the MUSA method in real-world customer satisfaction surveys; and different information technology approaches related to customer satisfaction.
Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality is intended for researchers and practitioners in marketing, quality management, service management, and anyone interested in applications of Multicriteria Decision Analysis (MCDA).