The Bluebelle Midi Dress by Damson Madder is a fully reversible style that can be worn front or backwards, featuring short puffed sleeves and smocking. The Bluebelle Midi Dress by Damson Madder is a fully reversible style that can be worn front or backwards, featuring short puffed sleeves and smocking. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.