The need for intercultural communication has grown tremendously because cultures have become homogenized, despite the idea that globalization makes it easier to communicate. The author of "Dealing with Differences" explains the theoretical framework of defining culture as a struggle for meaning. He also analyzes and defines intercultural communication as dealing with the differences that parties involved bring to the table—how they perceive and evaluate the situation based on their own experiences and beliefs. Vink goes on to show what causes these differences and concludes with an overview of practical ways to improve people’s ability to communicate among cultures.
This book will help readers cope effectively with cultural differences of all kind, in a world that emphasizes differences while equalizing behavior and lifestyle.