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Decoded: The Science Behind Why We Buy
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Barnes and Noble
Decoded: The Science Behind Why We Buy
Current price: $19.99
Barnes and Noble
Decoded: The Science Behind Why We Buy
Current price: $19.99
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Size: Audiobook
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services.
offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of
provides new material that marketers can apply to informed, successful practices.
If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work.
helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.