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Die Enkodierung und Dekodierung piktorieller Werbebotschaften: Ein semiotisch-kognitiver Ansatz
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Barnes and Noble
Die Enkodierung und Dekodierung piktorieller Werbebotschaften: Ein semiotisch-kognitiver Ansatz
Current price: $44.99
Barnes and Noble
Die Enkodierung und Dekodierung piktorieller Werbebotschaften: Ein semiotisch-kognitiver Ansatz
Current price: $44.99
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Der Autor verknüpft für den wichtigsten Kommunikationskanal der Werbung, die Bilder, zentrale Konzepte der Semiotik (z. B. Zeichen, Kodes) und der Kognitionswissenschaft (z. B. Schemata, mentale Modelle, Verarbeitungsebenen).
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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