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Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungserg�nzungsmitteln
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Barnes and Noble
Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungserg�nzungsmitteln
Current price: $69.99
Barnes and Noble
Die Nahrung der Optimisten: Eine Motivstudie zu Superfood und Nahrungserg�nzungsmitteln
Current price: $69.99
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Diese Studie gibt erstmalig einen umfassenden Einblick in die Motivstruktur zweier vergleichbarer Ernährungstrends. Durch den Konsum von Superfood oder Nahrungsergänzungsmitteln (NEM) werden die Werte Gesundheit, Lebensfreude und Selbstbewusstsein angestrebt. Grundlage der Motivstudie ist der Stand der Wissenschaft zu den gesundheitlichen Wirkungen von Superfoods und NEM. Die Ergebnisse können von Unternehmen als Basis für Neuproduktentwicklungen und zukünftige Kommunikationsstrategien eingesetzt werden
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