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Dienstleistungsmarketing: Grundlagen - Strategien Instrumente
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Barnes and Noble
Dienstleistungsmarketing: Grundlagen - Strategien Instrumente
Current price: $45.99
Barnes and Noble
Dienstleistungsmarketing: Grundlagen - Strategien Instrumente
Current price: $45.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
In diesem Lehrbuch wird zunächst in kompakter Form die Besonderheiten von Dienstleistungen vorgestellt und im Anschluss daran die zentralen Einflussfaktoren auf die Produktion und Konsumption von Dienstleistungen diskutiert. Im Zentrum des Buches steht die Vorstellung der Marketingkonzeption eines Dienstleistungsunternehmens.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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