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Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
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Barnes and Noble
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
Current price: $45.00
Barnes and Noble
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female
Current price: $45.00
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This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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