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Barnes and Noble

Digital Economics: How Information Technology Has Transformed Business Thinking

Current price: $95.00
Digital Economics: How Information Technology Has Transformed Business Thinking
Digital Economics: How Information Technology Has Transformed Business Thinking

Barnes and Noble

Digital Economics: How Information Technology Has Transformed Business Thinking

Current price: $95.00
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The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turbans in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects—consumer benefits that grow with the spreading use of certain goods—and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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