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Barnes and Noble

Digital Entrepreneurship

Current price: $172.00
Digital Entrepreneurship
Digital Entrepreneurship

Barnes and Noble

Digital Entrepreneurship

Current price: $172.00
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Digital entrepreneurship is a term that explains new ways in which entrepreneurship will change as businesses and society continue to be transformed by digital technologies. It highlights the changes in entrepreneurial practice, theory and education. Some common examples of digital entrepreneurship are e-commerce, blogs and YouTube channels. The biggest advantage of the digital business model is that it can be started with low investment and offers greater flexibility in working. It includes new ways of finding customers for entrepreneurial ventures, advanced ways of designing and offering products and services, and developing new ways of generating revenue and reducing cost. It offers new opportunities to collaborate with platforms and partners by providing new sources of opportunity, risk, and competitive advantage. The book studies, analyses, and presents the intricacies of digital entrepreneurship and its significance in the current times. It will serve as a valuable source of reference for graduate and postgraduate students.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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