Title: Managing Shitstorms: Navigating PR Challenges in the Digital AgeBack-of-the-Book Summary: Discover the essential strategies to manage crises and protect your brand in the digital era. From building a solid foundation for your brand to navigating through a shitstorm with grace, this comprehensive guide provides expert insights and actionable steps to handle PR disasters effectively. Learn from real-life case studies and master the art of crisis communication, with practical advice on social media management and online reputation. With a focus on measurement and continuous improvement, this book equips you with the tools and resources needed to manage your shitstorm like a boss.