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Digital Marketing: A Practical Approach
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Barnes and Noble
Digital Marketing: A Practical Approach
Current price: $200.00
Barnes and Noble
Digital Marketing: A Practical Approach
Current price: $200.00
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Size: Hardcover
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.
- The role of the digital influencer
- Direct to Consumer (DTC) and omni-channel retailing
- Individuals’ privacy and the role of organizations in gathering and storage of their personal data
- Ethical aspects of digital marketing and its impact on the environment
- SEO and Google’s development of the ‘zero click’
- Online ad fraud
- Updated online resources available via the author’s own site
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