After nearly a decade of toiling away on the margins of the music industry, the former
Holly Brook
became
Skylar Grey
and scored a massive hit as a songwriter with
Eminem
and
Rihanna
's duet "Love the Way You Lie." On that song,
Grey
's melodies functioned like
Dido
's did on "Stan," but after spending years and years as a sensitive singer/songwriter,
takes great pains to signify as tough on her 2013 debut,
Don't Look Down
. Heavy on stylish accouterments -- everything from echoed pianos and tightly rolling loops to cameos from
Angel Haze
Big Sean
--
deliberately trades in bad-girl glamour, with
singing innuendoes and explicit profanities with ease, luxuriating in minor-key melodies and haunting, immaculately textured productions.
is clever enough to allow herself some measure of silliness -- there is absolutely no other way to describe the
Queen
-quoting "C'mon Let Me Ride" -- a move that reveals the seams in her goth-princess persona and makes a good chunk of
come across as nothing more than bubblegum
Lana Del Rey
. What saves
is what brought her fame: her finely honed songcraft, how she knows how to sculpt a melody so it cuts through the clutter and sinks into the subconscious. Try as she may to distract with her strut and style as
, what resonates is the same kind of melodic turn of phrase that was apparent back when she was calling herself
. ~ Stephen Thomas Erlewine