Born out of the eponymous founder's frustration at the lack of comfortable lingerie (that didn't come in quiet, muted hues) on the market, Dara Larsen's aim is to inject your knicker drawer with a dose of *fun*. Creating cool styles covetable that modernize sultry vintage silhouettes, the label is synonymous with its range of vivid, contrasting hues - with new color combos bursting into the brand's line-up each and every season.