This belle of the *ballgown* is a walking bouquet, featuring 3D florals that sway in the breeze (or on the dancefloor). This belle of the *ballgown* is a walking bouquet, featuring 3D florals that sway in the breeze (or on the dancefloor). Founded in Los Angeles in 2011, Dress the Population is known for its fresh take on evening styles. With the goal of making quality design accessible and affordable, the company offers fashion-forward pieces that make any occasion one to remember.