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Barnes and Noble

Drivers and Barriers of Consumer Behavior Regarding New Technologies Digital Channels: Investigating the Phenomenon Anthropomorphism Online Consumption Forms

Current price: $109.99
Drivers and Barriers of Consumer Behavior Regarding New Technologies Digital Channels: Investigating the Phenomenon Anthropomorphism Online Consumption Forms
Drivers and Barriers of Consumer Behavior Regarding New Technologies Digital Channels: Investigating the Phenomenon Anthropomorphism Online Consumption Forms

Barnes and Noble

Drivers and Barriers of Consumer Behavior Regarding New Technologies Digital Channels: Investigating the Phenomenon Anthropomorphism Online Consumption Forms

Current price: $109.99
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Size: Paperback

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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