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Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
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Barnes and Noble
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Current price: $22.99
Barnes and Noble
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Current price: $22.99
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With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble.
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.
Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies.
Early Warning
reveals how to:
Change strategy to meet new realities
Learn from the mistakes of others via the book's eye-opening stories
Avoid common tactics like benchmarking and using consultants, which may do more harm than good
Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.
Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies.
Early Warning
reveals how to:
Change strategy to meet new realities
Learn from the mistakes of others via the book's eye-opening stories
Avoid common tactics like benchmarking and using consultants, which may do more harm than good
Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.
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