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Barnes and Noble

Effective Technology Transfer Offices: A Business Model Framework

Current price: $64.99
Effective Technology Transfer Offices: A Business Model Framework
Effective Technology Transfer Offices: A Business Model Framework

Barnes and Noble

Effective Technology Transfer Offices: A Business Model Framework

Current price: $64.99
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Combining best practices, empirical studies and the authors’ own research on technology transfer offices (TTOs), technology transfer, ecosystems and scientists in the principal investigator role, this book presents a business model framework for TTOs. From a practitioner’s perspective the business model framework captures key elements of TTOs’ strategic and operational activities that are needed for effective management and leadership. Moreover, the frameworkaddresses central issues including strategy, organisational structure, staff and resources, activities, mechanisms, policy and procedures, and evaluation and outcomes, while also consideringcontextual factors that directly and indirectly affectTTOs, namely thecommercialisation culture and ethos,as well as researchers’ commitment, awareness and motivation. For each element of the framework, the book outlines the key success factors and facilitating factors that enable effectivetechnology transfer.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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