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Ein Meßkonzept für die Bankloyalität: Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
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Barnes and Noble
Ein Meßkonzept für die Bankloyalität: Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Current price: $69.99
Barnes and Noble
Ein Meßkonzept für die Bankloyalität: Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Current price: $69.99
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Ralf Polan erarbeitet die Struktur der Bank/Kunde-Beziehung in einem Verhaltensmodell. Darauf basierend werden ein Meßkonzept für die Ausprägung der Bankloyalität entwickelt und Ansatzpunkte für eine Intensivierung der Geschäftsbeziehung und Erhöhung der Kundenbindung geliefert.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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