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Einfluss von Retailer Brands auf das Image Private Label Brands: Eine experimentelle Analyse im Online-Fashionhandel
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Barnes and Noble
Einfluss von Retailer Brands auf das Image Private Label Brands: Eine experimentelle Analyse im Online-Fashionhandel
Current price: $59.99
Barnes and Noble
Einfluss von Retailer Brands auf das Image Private Label Brands: Eine experimentelle Analyse im Online-Fashionhandel
Current price: $59.99
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Eike Jonas Abraham untersucht die Markenarchitektur von Private Label Fashion Brands. Im Detail wird der Frage nachgegangen, ob eine Private Label Fashion Brand vorzugsweise mit oder ohne Bezug zum übergeordneten Händler erscheinen soll. Durch eine breit angelegte empirische Studie beantwortet der Autor diese Frage und berücksichtigt dabei zum einen Private Label Fashion Brands verschiedener Preisniveaus und zum anderen unterschiedliche Händlertypen.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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