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El secreto está en la marca - Introducción a las marcas dirigida a las pequeñas y medianas empresas
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Barnes and Noble
El secreto está en la marca - Introducción a las marcas dirigida a las pequeñas y medianas empresas
Current price: $24.00
Barnes and Noble
El secreto está en la marca - Introducción a las marcas dirigida a las pequeñas y medianas empresas
Current price: $24.00
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Las marcas son un instrumento empresarial esencial. En esta guía práctica se explica a las pymes cómo hacer un uso estratégico de las marcas para crearse una imagen y protegerla.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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