As a business owner, sometimes competition really sucks. You work your butt off, spend a ton on advertising, dedicate yourself to excellence, and then someone else does the same thing. . . only for a lower price. So, you work harder, run a sale, mark down your prices, and gain some new attention until every similar business in your market has raced to the bottom and your margins are barely capable of sustaining you. There is a much better way! It's the way all superior companies defy the odds and become the leader in their sector. It's why many try to compete, but there is only one Apple, or Nike. Their strategy is to become not only the market leader, but the only viable option in the minds of millions of consumers. Those companies have no competition. Learn how the Eliminate the Competition strategy can lead you to unparalleled growth and profits. Dr. Zannis's FINESSE system for eliminating competition can be applied to any business. The examples in this book specifically show how to do it in the aesthetic medicine and medical spa industry. He teaches you to be the best in every area of your business, create a remarkable brand, market like a digital wizard, offer a unique experience and unmatched customer service. Your reputation will emerge as the only aesthetic practice worth visiting!