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Barnes and Noble

Emerging Markets: Strategies for Competing the Global Value Chain

Current price: $176.00
Emerging Markets: Strategies for Competing the Global Value Chain
Emerging Markets: Strategies for Competing the Global Value Chain

Barnes and Noble

Emerging Markets: Strategies for Competing the Global Value Chain

Current price: $176.00
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Size: Hardcover

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The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape.
Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits.
Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA;
Emerging Markets
is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available.
Online supporting resources include lecture slides that align with each chapter.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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