This pure bamboo paddle brush is a plastic-free, zero-waste alternative to your ordinary hair brush. Designed to glide through your hair smoothly while enhancing natural oils along each strand, this brush helps improve shine and overall health of your locks. This pure bamboo paddle brush is a plastic-free, zero-waste alternative to your ordinary hair brush. Designed to glide through your hair smoothly while enhancing natural oils along each strand, this brush helps improve shine and overall health of your locks. When hair accessories became Julianne Goldmark's go-to form of self-expression, she decided to make her own. She launched Emi Jay alongside her mother in 2009, and since then the brand's designs have been worn and supported by celebrities including Hailey Bieber, Emma Chamberlain, and Harry Styles - even landing on the Oprah's Favorite Things list several years in a row.